It’s no secret that small businesses face fierce competition for online visibility. And when you’re short on time and working with a limited budget, having the right tools can make or break your business. That’s why we’ve compiled a list of the 7 best SEO tools for small businesses in 2025.
These tools are designed to help you:
- Improve your search engine rankings
- Attract more organic traffic
- Generate leads and sales
Let’s dive in.
In This Article
Our Criteria for Small Business SEO Tools
When evaluating SEO tools for small businesses, we kept the following factors in mind:
Easy to Use
As a small business owner, it’s unlikely that SEO is part of your expertise. But with these tools, it can be.
We chose tools that are easy to navigate and have an intuitive user experience so you can start making the most out of them in minutes.
Good Value
You don’t need to spend a fortune to improve your organic rankings, but you do need to be smart about which tools to invest in.
We curated tools that offer a good return on investment, providing valuable features at a reasonable price.
Features That Can Move the Needle
The best SEO tools should help you implement effective SEO strategies that drive results. We focused on tools that offer features such as:
- Keyword research: Discover relevant keywords to target in your content.
- On-page optimization: Optimize your website’s content for search engines.
- Technical SEO: Identify and fix technical issues that may be hindering your website’s performance.
- Analytics: Track your website’s performance and measure the impact of your SEO efforts.
Now, let’s get into the lineup.
Best SEO Tools for Small Businesses in 2025
1. LowFruits [Keyword Research]
LowFruits is the best keyword research tool for small businesses. It helps users identify low-competition keywords that are easy to rank for in SERPs. It does this by using a proprietary metric called Weak Spots.
Weak Spots are competitors ranking in the top 10 search results with low domain authority (DA).
In simpler terms, they’re weak competitors you can outrank in search results.
When performing keyword research in the KWFinder, you’ll get a column that shows you how many Weak Spots there are for a specific keyword. The more there are, the easier it will be to rank high for that keyword.
In the example below, all these keywords are easy ranking opportunities.
LowFruits’ approach to keyword research is largely based on the idea that some keywords are better to target than others for small businesses.
Ideally, you don’t waste time trying to rank for extremely competitive keywords that industry giants dominate.
Instead, LowFruits focuses on helping you discover lower-competition keywords that actually give you a fighting chance in search results.
This can be a game-changer for your online visibility.
When you’re more strategic with your keyword targeting, you can:
- Rank higher
- Drive more traffic
- Generate more sales
With LowFruits, you can also find competitors’ keywords using the Domain Explorer.
Just add your competitors’ domain to the tool, select the Ranking tab, and click Extract.
LowFruits will generate a report of all your competitors’ ranking keywords, informing your own SEO strategy.
Finally, no keyword research tool would be complete without a rank tracker.
LowFruits boasts one of the best rank tracker tools available, given its user-friendly interface and automatic position tracking.
You simply enter your keywords, tell the tool how often you want it to fetch their positions from the SERP, and Rank Tracker will take care of the rest.
LowFruits Pricing: LowFruits offers pay-as-you-go (PAYG) pricing and subscriptions. PAYG packages are based on credits and start at $25 for 2,000 credits. A standard subscription is $249/year and comes with 3,000 credits per month. LowFruits also offers new users 10 free credits — no credit card required.
2. SEOBoost [On-Page SEO]
SEOBoost is a content optimization tool designed to improve your on-page SEO.
It covers everything content-related, including:
- Topic research
- Brief building
- Content optimization
- Content management
For example, the Topic Report tool informs your content strategy to rank for a specific keyword.
You’ll get an average word count of the top-ranking pages, average readability, and keyword frequency. These insights can help you strategize how you should approach the topic in your content.
Furthermore, SEOBoost’s Content Optimization tool has a user-friendly interface similar to Google Docs, Microsoft Word, or Apple Pages.
This allows you to type directly in SEOBoost and get real-time feedback regarding your content optimizations.
In the example below, we see how SEOBoost analyzes and suggests keyword phrases for an article. This feature is particularly useful for getting the most out of your content and helping it rank for multiple related keywords.
Overall, SEOBoost streamlines your on-page optimizations to get maximum visibility for your content.
It can be a huge time-saver when you’re a small business owner trying to juggle a million tasks in addition to content creation.
SEOBoost Pricing: SEOBoost offers monthly plans that start as low as $30/month. There are also annual plans that start at $270/year.
3. Screaming Frog [Technical SEO]
Screaming Frog is a powerful and beginner-friendly tool for technical SEO. And, as a small business owner, you can likely get all the information you need with a free account.
The free version crawls up to 500 URLs per domain, which is more than enough for most small websites.
How it works is you enter the URL of the domain you want to crawl. Screaming Frog will then generate an in-depth technical SEO audit and display results in a user-friendly dashboard.
Personally, I like to use the Issues tab when doing a quick search for potential site problems.
You can click on any of the results to get an expanded view of all the URLs with that issue.
You can also check for the following:
- Site structure
- Response times
- Response codes
- Metadata
- And so much more
Screaming Frog is by far one of the best free SEO tools for businesses of any size. It’s packed with valuable insights into your website’s performance and can help you perform competitor research, too.
To show you just how much you get from the free version, here’s a comparison chart from Screaming Frog:
A paid version will unlock additional tools and features, but realistically, most small business owners will have their technical SEO needs met by the free version.
Screaming Frog Pricing: You can crawl up to 500 URLs per domain with a free account. The paid version costs $259/year.
4. Google Business Profile [Local SEO]
Google Business Profile (GBP) is a free profile of your business that appears in Google Search and Google Maps.
It’s particularly important for businesses with physical locations, but it can also be used by businesses without.
Here’s what one looks like in search results:
Ultimately, a Google Business Profile is essential for local businesses. GBPs boost your visibility in local search results, making it easier for potential customers to find and connect with you.
Here’s how to claim your Business Profile:
- Create a Google My Business account. You’ll need to create a Google account if you don’t already have one.
- Search for your business. Search for your business’s name and address. If it’s already listed, claim it. If not, create a new listing.
- Verify your business. Google will send you a verification code by email or phone. Follow the instructions to verify your listing.
- Complete your profile. Provide detailed information about your business, including your hours of operation, website, and photos.
GBP Pricing: Free
5. Google Search Console [Organic Search Performance]
Google Search Console (GSC) is another free tool to help website owners get insights from the SERPs.
It’s a tool that should be in every SEO’s arsenal, and it’s a library of knowledge if you know how to use it.
How here Search Console can help your small business:
- Get a technical overview of your website. GSC gives you insights into technical aspects such as schema, broken links, and indexation.
- Do manual actions for your website. You can validate your structured data, request manual indexing of your pages, or ask for live information on a URL.
- Discover how people are finding your website. Find out which organic pages and keywords (queries) drive the most traffic to your site. You’ll also get metrics like impressions, clicks, and ranking positions.
GSC Pricing: Free
6. Raven Tools [Full Feature]
Raven Tools is an affordable and comprehensive SEO solution for small business owners. It offers diverse functionalities, from keyword research to technical audits and competitor analysis.
It also has one of the best value-for-money packages in our lineup.
How Raven Tools helps small businesses
- Find easy keywords. The keyword research tool lets you explore thousands of keywords and use advanced filters to narrow your list.
- Analyze competitors. You can research competitors’ rankings and backlink profiles. You can also conduct a competitor analysis of their content.
- Get a technical overview of your website. Crawl your website and identify errors and opportunities.
- Track keywords and report on their performance. The rank tracker tool enables you to track keyword rankings and produce customizable SEO reports.
Raven Tools Pricing: Raven Tools starts at $39/month on an annual plan.
7. All in One SEO [WordPress – Full Feature]
All in One SEO is another full-feature tool in the form of a WordPress plugin.
It has a comprehensive offering, from tools that streamline your on-page SEO to tracking your most important keywords and integrating with social media.
TruSEO is one of my personal favorites.
This tool analyzes your content for your focus keyword and readability level. You get these insights in action-oriented checklists, showing you where you can improve your content.
For example, in the Focus Keyphrase Checklist below, we see that our focus keyphrase is missing from subheadings. That’s an easy fix that can affect our content’s reach and visibility in search results.
Similarly, the Readability Checklist gives you ideas for making your content easier to read.
In the example below, we’re advised to use more transition words, which helps users stay engaged with your content.
These optimizations can take your content from good to great.
You can also monitor the effectiveness of your SEO efforts with the new Keyword Rank Tracker.
This tool makes it easy to understand your keyword performance at a glance. You also get key performance indicators (KPIs) like impressions, clicks, and organic clickthrough rate (CTR).
I’m barely scratching the surface here, but here are a few more of AIOSEO’s most popular tools:
AIOSEO is a one-stop shop for everything SEO in WordPress. It’s also extremely beginner-friendly, meaning you don’t need to have any SEO experience to get the most out of your WordPress site.
AIOSEO Pricing: AIOSEO starts at $49.60/year.
FAQs on the Best SEO Tools for Small Businesses
What are the best SEO tools for small businesses?
Our picks for the best SEO tools for small businesses include LowFruits for keyword research, SEOBoost for content optimizations, and Screaming Frog for technical SEO. We also recommend Google Business Profile for local SEO and All in One SEO for WordPress SEO.
Why should small businesses use SEO tools?
SEO tools can be invaluable for small businesses looking to increase their online visibility. Here are some key benefits of using SEO tools: higher rankings, more targeted traffic, and increased conversions.
What should small business owners look for when picking SEO tools?
When choosing SEO tools for your small business, consider the following factors: ease of use, cost-effectiveness, integration with existing tools, and customer support. You should also select tools with features that align with your specific business goals. For example, if you want to rank for more organic keywords, you would want a keyword research tool that helps you identify easy ranking opportunities, like LowFruits.
Final Thoughts
The best SEO tools for small businesses are those that help you achieve your online goals efficiently and effectively. By using the tools we’ve highlighted in this article, you can:
- Improve your search engine rankings
- Attract more organic traffic
- Generate more leads and sales
Remember to choose tools that are easy to use, affordable, and offer the features you need to succeed.
