There are several types of seed keywords you can use : broad or narrow ones.
A broad seed keyword like sofa will generate some general keyword ideas and can help you better understand the topics related to your business. These keyword ideas are usually more competitive.
A narrow one like best sofa for will provide more targeted, long tail, keyword ideas that might be more interesting as you'll get a majority of high-intent keywords. These keywords ideas are usually less competitive.
When using a wildcard (*), in the seed keyword, keyword ideas will match a specific structure. For example, best sofa for * will only provide keywords that are of type "best sofa for something". how to * sofa => "how to something sofa".
I recommend playing around with the different types of searches to generate keyword ideas that are relevant to your needs.
In my example, I'll first use a seed keyword with a wildcard (*) to get highly specific keyword ideas that have a clear buying intent : best sofa for *.
What does a keyword with buyer intent mean ? Someone who types "best sofa for summer house" in Google has the intent of buying a sofa and is looking for recommandations. That's a typical keyword with buyer intent.
Why does intent matter ? For every easy keyword you'll find with LowFruits, the content you are writing should answer the intent of the query. Only by doing so, you're likely to rank high and lead the visitor to do the action you want (buy from your shop, click on an affiliate link, ...).
Step 2 (optional). Add your website
Add the domain name of your website if you want to know : 1) on which keywords websites weaker than yours rank in the top 10 of the SERPs (Search Engine Result Pages). 2) on which keywords your website is already ranking in the top 100 search results
What's the metric that is used to assess if a website is weak ? There are several metrics out there to assess the authority of a website. DA (Domain Authority) is one of them. It's a metric created by the MOZ company, that is basically a proxy to the number and quality of backlinks to a website.
When you're just starting out, on a brand new domain, you basically have no backlinks and therefore no authority yet (the DA is at 0).
At this early stage, you can't compete with big websites that have a lot of authority (like Wirecutter) - you'll compete with other websites that are at similar stage or that have only a few backlinks.
Knowing the DA of your website is therefore an important metric for your content strategy.
When you're just starting out, aim to compete against websites that have a DA below 20.
Step 3 (optional) or add a max DA
If you fill in the maximum Domain Authority (DA), the tool will look for websites with a DA below that threshold ranking in the top 10 of the SERPs.
It is not recommended to fill in the max DA if your website is rather new or if you have a DA below 20.
Without the website domain (or max DA) or if your website has a DA below 20, the tool will search for websites with a DA below 20.
Step 3. Select a Country
Select your target country.
Step 5 (optional). In the advanced section, add Negative Keywords
Use a list of words that you don't want to see in the report (separated by commas).
For example, they might be some keywords with brand names in them that might not be relevant to your website.
For example, someone typing "buy sofa ikea", wants to buy a sofa on the Ikea website, not necessarily go through your website. In such a case, you could add the word ikea in the negative keyword list (if you know that they're going to be many keyword ideas with the word ikea in them).
Quora and Reddit are already added by default.
Step 6. Click on the button "Find keywords" to launch the keyword search.
Step 7. Select the type of analysis
After a few seconds, a new window appears with 3 options.
What does analyzing a keyword mean ? Analyzing a keyword means the tool will check the SERP for that keyword and let you know if there are some weak spots in it.
The first option (economic - 0 credits)
It allows you to directly access the list of keyword ideas.
From there you can select the keywords you want to analyze (ie the SERP you want to lookup).
That’s the the option I recommend if you want to really minimize credit consumption and be sure of the ones you want to analyze.
1 keyword analyzed = 1 credit.
How many keywords should you analyze in a report ? From the keyword idea list, select at least 100 - 200 keywords for SERP analysis. This will give you a view on the low fruit keywords, clusters and competition in that niche.
By analyzing just 1 or 2 keywords, you won't get the whole benefit of the tool.
The second option (high-intent analysis in one-go)
It analyzes directly all high-intent keywords. High-intent keywords indicate a high likelihood to perform certain actions. For example keywords that include words such as : best, review, how to, why, … and so on. They're interesting keywords as you know what type of content you should write on.
In this tutorial, as we had a seed keyword with a wildcard (best sofa for *), all keyword ideas are of high-intent type as they will contain the word 'best'.
The third option (full analysis)
It analyzes all keywords.
That’s the best option if you want to have a view on all of the competition and find all keywords you could target in one go. It's also the most expensive option as it uses the most credits.