How to analyze keyword results and find the easy keywords ?

Find low fruit keywords to boost the traffic on your website.

author Paul

When you've analyzed a list of keywords, you'll be presented with a view like the one below.

You'll find several tabs at the top :

All : all the keywords in your report.

Suggestions : mostly transactional type of keywords (best, review, for sale, buy, discount, ...) but also other more generic type of keywords.

Questions : question keywords, PAAs included.

PAA stands for 'People Also Ask'. It's a Google SERP Feature that lets you know questions people have around a query.
PAAs are extracted from the SERP every time you analyze a keyword and are added to your question list.
i.e the more keywords you analyze, the more keywords your will get.

Related : keywords from the related searches section in Google.
Related searches are also extracted from the SERP every time you analyze a keyword.
Question type of related searches are added to the questions tab.

Clusters: groups of keywords that share similar intent and should be grouped in an article (more information on this further down).

Competition : list of websites that will compete with your website in the top 10 search results.

Settings : report settings (edit the report name, change of DA value, ...).

Add + : if you want to add extra keywords to your report.

Let's start with the "All" tab.

There are a few filters and switches that let you easily go through the results.
The second row for "keyword analysis" shows up as soon as you've analyzed at least a keyword in the report.

By default, the keywords are sorted by the number of low fruits in the top 10 search results of Google (from high to low).

What are the fruit icons about ?

1 fruit icon = 1 weak website (or UGC) in the top 10 search results of Google.
UGC stands for User Generated Content (includes forums).

Blue and green colors : what do they mean ?

The blue color represents forums or other types of User Generated Content (UGC) or 2.0 websites (blogspot, tumblr, ...).
Such type of websites are considered easy to beat as they don't have structured content.

The green represents weak websites (ie with a low DA).

These fruit icons tell you that there are weak spots in the top 10 of the SERPs (Search Engine Result Pages).

These weak spots are a sign that your new / weak website can easily be in the top 10 if you do a better on-site SEO job (more relevant and better content, ...).

Keyword analysis with LowFruits in a nutshell : 
Aim for keywords that have at least 2 fruit icons.

You'll always need to assess the content quality and depth of the competing pages to see if you can do a better job answering the intent of the query.
By hovering on top of the fruit icons, you get more information on the webpage behind it (position in Google, DA, Title, Domain and type of website).
By clicking on it, you'll access the specific page.

By clicking on the "View the SERP" icon (the one with 3 horizontal lines, just to the right of the keyword), you'll access the SERP data (top 10 search results) and get more information like the number of words on each page.

Word Count : thin-content ?

Intelligent word count
Only words in the main content, as it's the most relevant section, are taken into account for the counting.
i.e. words in the sidebar, navbar, footer, ... are not counted.

Word count information helps you understand the amount of content and budget you'll need to compete on the query.

It also helps you detect any thin-content pages (view the definition of thin-content on the Google website) that you could easily outrank.

Word count information is colored in :

Green : word count below 800 words (might be thin-content)
Orange: word count between 800 and 1500 words
Gray : word count above 1500 words (in-depth content)

All other things being equal, a weak spot with a low number of words (in green) is easier to beat than a weak spot with a high number of words (in gray).

Query Matching : websites directly targeting the query ?

You'll also get the query matching information for the top 10 search results.
If the Title of a webpage has the exact same words as the query, it's a "Match" or if it has nearly the same words : "Near Match".

Example of a "Match" for the query : "best sofa for a rental property"
The page title : "The Best Sofa for a Rental Property Or An Airbnb Is A Sofa Bed" is an Exact match (all words from the query are included in the page title).
This is the equivalent of the allintitle operator, for each top 10 search results.

If there are no Matches or Near Matches, the query might be underserved meaning no one is targeting that query.
Such keywords are labeled with an orange U label.

I recommend you go through the list of keywords that have that U label (use the filter : Title Match > No Title Match).
Click on the View the SERP button and for each result, assess if the pages ranking answer the intent of the query.
If not, you have another keyword to add to your target list.

So what are the easiest keywords ?
If there are some very weak websites (DA < 10) or forums in the top 3 positions, the keyword is considered very easy.

Use these filters to find them:
UGCs : "Top 3 UGCs" and LowFruits : "DA < 10".

Only one weak spot = easy keyword ?
If there is just 1 weak spot, the website might just be lucky, use PBNs or Google might have just pushed it at the top for a day.

In general, the fewer the number of fruits, the more difficult it will be to rank in the top 10 search results.
Always analyze the specific websites, forums and SERPs : do you think you can beat the page ?
In general aim for keywords that have at least 2 weak spots.

How is the analysis different from other keyword tools out there ?

In a nutshell :
The aim of the tool is to replace the manual work of going through the SERPs to check if you can compete and have a chance of ranking at the top.

What you usually do with a classical keyword tool like ahrefs or semrush is the following :

1. Insert a seed keyword

2. Filter the generated keyword ideas based on the Keyword Difficulty (for example KD < 10) to get a list.

3. With this list, you'll still need to go through the SERPs one by one to see if you can compete. 

Some keywords have a low KD but the SERP might contain too many high DA websites : difficult to compete when you’re just starting out.

Analyzing the SERPs for a large number of keywords and extracting the list of direct competitors could take several hours or even days in some cases.

With LowFruits, you get your analysis done in a matter of minutes.

Some keywords are closely related ?

In the list, you'll find some keywords that look similar.

Example :
best sofa for rental property
best sofa for rental
best sofa for vacation rental

People use variations of keyword phrases that mean the same (or nearly the same) thing.
Google does understand that and often presents very similar SERPs for such keywords.

You can discover the clusters and their keywords in the "cluster" tab of the report.
You can learn more about clusters in this article .

Low search volumes : should you care ?

Some keywords have a very low search volume (<10 per month) so are they worth the time investment ?

Articles built on a main keyword with an estimated volume below 10 can actually bring you much more than that that a few clicks a month ! Read this article on the power of zero search volume keywords.
Search estimates are just estimates based on the partial data that Google provides.
Also, your article will rank on a range of secondary keywords that will bring you traffic.

The main question you should ask yourself is :
Does it make sense to write on it ?

Also, writing content on such keywords will help you build topical authority and push ranking on other, higher volume, more competitive keywords.

Low volume keywords in a nutshell :
Low volume keywords will help you build topical authority. Even though keyword tools mention they have very low search volume, they might bring you much more.
When you launch a new website, start with such keywords.

My List of keywords

Coming back to our website on sofas, here is a list of 25 keywords I found, with the initial seed keyword, that have at least 2 fruit icons in the SERPs, based on the best sofa for * :

best sofa for rental property
best sofa for basement
best sofa for beach house
best sofa for garage
best sofa for rv
best sofa for snuggling
best sofa for cat pee
best sofa for big dogs
best sofa for animals
best sofa for hot weather
best sofa for elderly
best sofa for big and tall
best sofa for sunroom
best sofa for rectangular room
best sofa for wear and tear
best sofa for fat person (obese, plus size)
best sofa for college apartment
best sofa for environment
best sofa for allergies (dust mites) *
best sofa for back pain sufferers (upper and lower back) *
best sofa for hip pain *
best sofa for neck pain *
best sofa for fibromyalgia *
best sofa for sciatica *
best sofa for arthritis *

Some of these results are health-related *(YMYL) so I wouldn't start with these as they would be harder to rank on.

To get to my target of 30 primary keywords, I launch a few other narrow searches :
how to * sofa
can sofa *


Where do I save the keywords ?
You can either copy/paste the keywords in your favorite text editor, export them in an Excel sheet or save them to Lists.

Competition tab

By heading to the competition tab, you can find the list of your direct competitors.
Use the filters to find the competing websites that are at your authority level or below it.

In my case, I have used the "DA < 10" and "Affiliate" filter to really find the weakest websites that are also doing affiliate marketing.

Here is the list of the direct competitors that I found and their authority : (DA : 9) (DA : 9) (DA : 2) (DA : 1) (DA : 10) (DA : 6) (DA : 10) (DA : 9) (DA : 10) (DA : 3) (DA : 8) (DA : 5) (DA : 9)

Some of these are not specifically about sofas ( and for example).
The most focused on sofas are : (DA : 9) (DA : 9) (DA : 2)

These would be my most direct competitors.

Checking what they're doing and if you can do a better job is an important step in your content strategy. That's what we'll do next.

What's next ?

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