How to analyze keyword results and find the easy keywords to start with ?

Find low fruit keywords and analyze competing websites

author Paul

When you've analyzed a list of keywords, you'll be presented with a view like the one below.

At the top, there are several tabs.

Let's start with the first one : "Suggestions".

In this tab, you'll get the list of all the keyword ideas that were generated based on your seed keyword (187 keywords in this case).

There are a few filters and switches that allow you to easily go through the results.

By default, the keywords are sorted by the number of low fruits in the top 10 search results of Google (from high to low).

What are the fruit icons about ?

1 fruit icon = 1 weak website (or forum) in the top 10 search results of Google.

Keyword analysis with LowFruits in a nutshell : 
Aim for keywords that have at least 2 fruit icons.

You'll always need to assess the content quality and depth of the competing pages to see if you can do a better content job answering the intent of the query.

By hovering on top of the fruit icons, you get more information on the webpage behind it (position in Google, DA, Title, Domain and type of website).
By clicking on it, you'll access the specific page.

By clicking on the eye icon (just right of the keyword), you can access the SERP data and see what are the pages ranking in the top 10 search results.

So what are the easiest keywords ?
If there are some very weak websites (DA < 10) or forums in the top 3 positions, the keyword is considered very easy.

Only one weak spot = easy keyword ?
If there is just 1 weak spot, it might just be lucky, use PBNs or Google might have just pushed it at the top for a day.

In general, the fewer the number of fruits, the more difficult it will be to rank in the top 10 search results. Always analyze the specific website, forum and SERP to see if you can answer the query in a better way.

Blue and green colors : what do they mean ?

The blue color represent forums or other types of User Generated Content (UGC) or 2.0 websites (blogspot, tumblr, ...). Such type of websites are considered easy to beat as they have unstructured content.
The green represent weak websites (ie with a low DA).

These fruit icons tell you that there are weak spots in the top 10 of the SERPs (Search Engine Result Pages).

These weak spots can easily be taken by your website if you do a better on-site SEO job (more relevant and better content, more authority on the subject, ...).

How is the analysis different from other keyword tools out there ?

In a nutshell :
The aim of the tool is to replace the manual work of going through the SERPs to check if you can compete and have a chance of ranking at the top.

What you usually do with a classical keyword tool like ahrefs is :

1. Insert a seed keyword

2. Filter the generated keyword ideas based on the Keyword Difficulty (for example KD < 10) to get a list.

3. With this list, you'll still need to go through the SERPs one by one to see if you can compete. 

Some keywords have a low KD but the SERP might contain too many high DA websites : difficult to compete when you’re just starting out.

Analyzing the SERPs for a large amount of keywords and extracting the list of direct competitors could take several hours or even days in some cases.

With LowFruits, you get your analysis done in a matter of minutes.

Some keywords are closely related ?

In the list, you'll find some keywords that look similar.

Example :
best sofa for rental property
best sofa for rental
best sofa for vacation rental

People use variations of keyword phrases that mean the same (or nearly the same) thing.
Google does understand that and often presents similar SERPs for such keywords.

You can discover the clusters and their keywords in the "cluster" tab of the report.
I recommend you going through it if you have a very long list of keywords as it gives you an idea of the different topics.

Low search volumes : should you care ?

Some keywords have a very low search volumes (<10 per month) so are they worth the effort ?

Articles built on a main keyword with an estimated volume below 10 can actually bring you much more than that !
Search estimates are just estimates based on the partial data that Google provides. Also, your article will rank on a range of secondary keywords that will bring you traffic.

The main question you should ask yourself is : does it make sense to write on it ?

Also, writing content on such keywords will help you build topical authority and push ranking on other, higher volume, more competitive keywords.

Low volume keywords in a nutshell :
Low volume keywords can be a real traffic and highly-relevant opportunity for your website. When you launch a new website, start with these.

My List of keywords

Coming back to our website on sofas, here is a list of 25 keywords I found, with the initial seed keyword, that have at least 2 fruit icons in the SERPs, based on the best sofa for * :

best sofa for rental property
best sofa for basement
best sofa for beach house
best sofa for garage
best sofa for rv
best sofa for snuggling
best sofa for cat pee
best sofa for big dogs
best sofa for animals
best sofa for hot weather
best sofa for elderly
best sofa for big and tall
best sofa for sunroom
best sofa for rectangular room
best sofa for wear and tear
best sofa for fat person (obese, plus size)
best sofa for college apartment
best sofa for environment
best sofa for allergies (dust mites) *
best sofa for back pain sufferers (upper and lower back) *
best sofa for hip pain *
best sofa for neck pain *
best sofa for fibromyalgia *
best sofa for sciatica *
best sofa for arthritis *

Some of these results are health-related *(YMYL) so I wouldn't start with these as they would be harder to rank on.

To get to my target of 30 primary keywords, I launch a few other narrow searches :
how to * sofa
can sofa *


Where do I save the keywords ?
You can either copy/paste the keywords in your favorite text editor, export them in an Excel sheet or save them to Lists.

Competition tab

By heading to the competition tab, you can find the list of your direct competitors.
Use the filters to find the competing websites that are at your authority level or below it.

In my case, I have used the "DA < 10" and "Affiliate" filter to really find the weakest websites that are doing affiliate marketing.

Here is the list of the direct competitors that I found and their authority : (DA : 9) (DA : 9) (DA : 2) (DA : 1) (DA : 10) (DA : 6) (DA : 10) (DA : 9) (DA : 10) (DA : 3) (DA : 8) (DA : 5) (DA : 9)

Some of these are not specifically about sofas ( and for example).
The most focused on sofas are : (DA : 9) (DA : 9) (DA : 2)

These would be my most direct competitors.

Checking what they're doing and if you can do a better job is an important step in your content strategy. That's what we'll do next.

What's next ?

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