LowFruits Case Study Site
(Month 1)

Let's start a new niche website from scratch, in a competitive space, using lowfruits.io for our content strategy

author Dim
Dim
case study

Hey there! I’m Dim, and I’m building a blog from scratch.

This blog will also be a case study on how LowFruits (lowfruits.io) can help you find untapped keywords and rank faster, even with a just-registered domain name with no authority.

The rules of the game ?
I will reveal the niche in my Month 6 update, and the website in the Month 9 post. In the meantime, I'll keep you up to date on the key stats—including traffic and revenue—and tell you what I think they mean.


The niche is relatively seasonal and undoubtedly competitive

Still, I have identified a few underserved corners out there, and my plan is to build a top-notch blog with well-written, to-the-point content that readers will actually want to read more of.

Over time, you and I will see exactly where this plan takes me and whether my initial hypothesis proves true.

I registered the domain name on October 12, 2021, so it’s about as new as they get. No prior history of ownership, no aged or expired domains.


So, what's the content plan ?
For the first few months, I will focus my time and money on publishing at least 6 articles per month. Slowly but surely, I'll start building links, but not until I have reached a good 30-40 posts on the blog that these links can lead to.


I'll be doing all my keyword research in LowFruits and creating a hit list of blog post topics for myself and my team of freelance writers to work off of.

Mid-month, I'll share some metrics along with lessons I have learned and things that have happened in the past 30 or so days.

My team and I will publish under pseudonyms. In the beginning, I will draft the majority of the posts myself. I do this with all my sites, as it allows me to get a feel for the niche and develop an editorial tone and voice that I can codify and systematize for the other writers.

Once I achieve this goal, I will take a step back and focus on delegating low-value tasks and growing the editorial team with talent while focusing on other, higher-value activities to boost conversions and streamline operations.

If and when I get to that moment with this website, I’ll show you exactly what those activities are.

Not too bad a plan, I know. 

But we still have a long way to go, and we don’t really know if we will ever get there.

So pop a bag of popcorn in the microwave, follow along, and wish me luck.



Why Do a Case Study

Why not, actually?

There's not enough of that on the Internet—especially for creating websites from scratch. Another, highly selfish reason is that a case study website is easier to sell if it is well done, and it’s been a while since I’ve sold a website.

Maybe it's because public success feels great, but the fear of failure is overwhelming. This isn't the case with me; I've failed more often than I've succeeded, and I've usually learned more from these failures than from my successes.

Or it could be because every time someone does a case study like this and reveals the name of their website, at least a dozen others piggyback on the keyword research, and the more successful the website is, the more copies of it appear on the Wild Wild Web.

On the other hand, hiding in the shadows doesn't protect you from malicious people. I've had negative SEO attacks aimed at my sites, even when I hadn't made them public. And competitors get inspired by my research—and my content—at almost every step I take.

That's the law of the jungle, kids. No one has said that the game we play is easy. And if they did, now is a good time to look at the refund terms of the course.

Also, I have just the right tool to try to make this a success, and that tool is LowFruits. A year from now, I want to show you how a domain name that cost me no more than ten dollars can become a consistent source of revenue with good old research and planning.

From time to time I'll also give "pro tips" on how to use LowFruits. So stay tuned, even if you're not that interested in case studies, because these tips will show you how to make the most of the tool for your website.



Key Metrics

Content

Total Posts Published

6

Posts Published in Year 1, Month 1

6

Posts Published in Year 1, Month 2

-

Posts Published in Year 1, Month 3

-

Posts Published in Year 1, Month 4

-

Posts Published in Year 1, Month 5

-

Posts Published in Year 1, Month 6

-

Posts Published in Year 1, Month 7

-

Posts Published in Year 1, Month 8

-

Posts Published in Year 1, Month 9

-

Posts Published in Year 1, Month 10

-

Posts Published in Year 1, Month 11

-

Posts Published in Year 1, Month 12

-

Rankings

Date Checked

October 31, 2021

Avg. Position (Google, USA, Mobile)

0

Avg. Position (Google, USA, Desktop)

0

Positions in Top 3 Results

0

Positions in Top 10 Results

0

Positions in Top 100 Results

0

Traffic

Time Period

October 1, 2021 - October 31, 2021

Monthly Pageviews

1.3k

Avg. Engagement Time

4m 28s

Engaged Sessions / User

1.8

Pageviews / Published Post (PPP)

216.6


Note: It's still early, and the site has only been ranked for its own name. So 90% of the traffic is coming from me and Paul, and the numbers aren't very meaningful. Oddly enough, we had some organic visitors (or bots?) from Baidu, the equivalent of Google in China.

Earnings

Time Period

October 1, 2021 - October 31, 2021

Total Revenue Since Start of Site

$0

Total Revenue YTD (2021)

$0

Monthly Revenue

$0


Of which $0 from display ads

Of which $0 from affiliate commissions

Revenue / Published Post (RPP)

$0


Month 1 Write-Up

There's nothing like getting your hands on a free .com domain name that has never had weird Chinese spam sites under it (before you register a domain name, you should always check with Archive.org's Wayback Machine to see if it’s been owned before).

And yet, I found it.

Hurriedly, I whipped out my credit card and bought the domain name to get ahead of anyone else who might have discovered it at the same moment. Then, feeling inspired, I poured myself a cup of coffee (my cup is half the size of my head, and, by the way, my head is pretty big), rolled up my sleeves, and got down to work on the website.

That domain wasn't my website’s current domain, in case you are wondering. Let me explain.

Little did I know that just a week or two after buying Domain Name #1, even after checking Google search results and searching for trademarks at WIPO, which you should always do, a startup would launch a product with the same name. This product, of course, was developed in secrecy and launched with a bang.

That's the Internet for you.

Since I was not in the mood for exchanging emails with lawyers, I took the website off the net, put the domain up for sale and started looking for another, hopefully equally good .com domain.

It took a while, but after a few hours I was back. A short, punchy, memorable domain name emerged, and it seemed like the perfect play of words for a blog on this topic. 
A second round of scouring Google search results and searching WIPO for trademarks turned up nothing, so I whipped out my credit card again and registered—déjà vu—Domain Name #2.

The next day I manually migrated the WordPress instance from one add-on domain of my hosting account to another, updated some values in wp-config.php and the MySQL database to reflect the domain change, then opened Canva and rewarded the logo.

Next, it was time to do some keyword research and write my six posts for the month.


Making the most of LowFruits

You can think of LowFruits as the fastest, most SEO-savvy virtual assistant you have ever worked with.

Type in a keyword or two, and LowFruits sets out to explore the Internet for search terms, spitting out dozens to hundreds, sometimes thousands, of ideas within minutes (depending on the keyword and the competitiveness of your niche).

To make the most of LowFruits, you need to learn/become better at a couple of things:

1. Feeding it with good seed keywords for your niche;

2. Selecting which search terms to create content for first.

My friend Paul, the creator of LowFruits, has made both easy for you.

The seed keyword is the keyword you enter into LowFruits, which then serves as the basis for discovering untapped, potentially profitable keywords for you as a content creator.

When entering "good" seed keywords, the Goldilocks principle applies: your keyword should not be so broad that you get too many, too irrelevant results. Nor should it be so specific that you get none.

Let’s say you run a cycling blog, and you want to write about bike tires.

"Tires" is not a good seed keyword because it's just too general of a term. You'll get results for bicycle tires, car tires, motorcycle tires, tractor tires, truck tires... pretty much for any piece of machinery that needs rubber wheels to move around.

So "bicycle tires" is a better seed keyword. Still, it will return a lot of results, and there's something to be said for digging deeper into search intent.

To achieve this, wildcards (*) are your friend.

"Best tires for * bike," for example, would generate a list of good results for you to analyze.

If the list is still too big, you can always go even more narrow, like “tires for mountain bike” or “slick tires for * bike.” Or, to not waste credits, you can read through the results and hand-pick which ones to analyze.

As you will see when you use the tool for your own website, the right seed keyword makes all the difference. It probably depends on the size of your niche, but I tend to get the best outcomes from seed keywords that return around 25 to 100 results.

It takes a while to get the hang of it. So play around with the tool and watch the results come in until you're happy with both relevance and granularity.

Believe me, you'll know when you're ready.

Once you're in the process of building up a good list of keywords, how do you choose which ones to create content for first?

Look for search terms with low fruits in the top three results. There’s even a filter for that, try it out by toggling the “Top 3” switch on and off in a search.

After applying the filter, only keywords with at least one weak spot in the first 3 positions will be displayed. Weak spots below position 3 are displayed with lower opacity, which makes content calendar planning and prioritization easier.

By the way, this filter is AMAZING for those of you who already come to LowFruits with an existing website and a long hit list of search terms. Import your list into the tool, and lo and behold, LowFruits will show you which articles you should probably write first.

That, as Paul likes to say, is "where the gems are."


Who I Am

Thank you for reading (or scrolling?) this far.

Since 2007, I have been building, buying, investing in, and selling websites. I've been in and out of this business, sometimes full-time, othertimes as a side hustle. Wherever life takes me, I somehow seem to find my way back to this game.

How do you know you can trust me?

I have experienced pandas and penguins. I owned Facebook pages with millions of likes back when Facebook pages brought traffic, and earned passive income from niche sites before it was cool (back then we called ourselves "webmasters").

More recently, I started a website under a new domain name in August 2020 that reached 88,000 monthly page views and a DR of 10 in Ahrefs in August 2021. Here’s a screenshot of that hockey-stick growth, with a few bumps along the way, that everyone likes to tell you about:

Since, monthly traffic has increased by 15-20% and revenue (display ads and affiliate programs) has grown at about the same rate.

Even more recently, I graduated from the first cohort of Ezoic's Level-Up Learning Program for publishers, and was the recipient of an Ezoic Content Grant in October 2021.

I am not the most public person on earth, and I prefer privacy to the spotlight. However, if you like what I have to say and want to get in touch with me, you can do so on my website AskDim.com (ask as in "ask me a question").

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