In a cluster, the primary keyword is the one with the highest search volume, and it should be the main focus of the article.
When crafting an article using a keyword cluster, follow these guidelines to effectively utilize both primary and secondary keywords:
- Focus on the Primary Keyword: Identify the primary keyword in the cluster, which is the one with the highest search volume. This keyword should be the central focus of your article, guiding the main topic and content flow.
- Include Secondary Keywords: Integrate the other secondary keywords from the cluster into the same article. These keywords can enrich the content by covering subtopics, additional points of interest, or common questions related to the primary keyword.
- Separate Articles for Strong Secondary Keywords: If a secondary keyword has significant potential on its own or warrants a detailed examination, consider writing a separate article for it. Make sure to link this new article back to the main cluster article, enhancing internal linking and site navigation.
- Improve Content Structure: Use this approach to optimize the organization and structure of your content, ensuring it’s comprehensive yet focused. This technique helps spread authority across pages and provides readers with easy access to a variety of related topics.
By treating each keyword cluster strategically, you can produce more comprehensive and engaging content that enhances overall website cohesion and effectiveness.
