To create content that ranks well for low fruit keywords, follow these steps:
- Analyze the Top 10 Results: Start by examining the current top 10 search results for your target keyword. Look for weak spots where you can add more value or improve upon existing content.
- Focus on Search Intent: Understand the search intent behind your target keyword. Ensure your content directly answers the questions or needs that users have when they search for this term.
- Provide Comprehensive Information: Can you offer more detailed or comprehensive information than currently available? Aim to cover aspects that the top-ranking pages might have missed or glossed over.
- Enhance with Visuals: Use better graphics, charts, or visual aids to make your content more engaging and easier to understand. Well-designed visuals can often set your content apart.
- Offer a Unique Perspective: Consider adding a personal touch or unique perspective that resonates with your audience. Sharing personal insights or experiences can help make your content more relatable.
By prioritizing value and effectively addressing search intent, you increase your chances of outranking weaker content in the top 10 search results.