Clusters refer to groups of related keywords that should ideally be targeted within the same article. Here’s why using clusters is beneficial for your content strategy:
- Keyword Organization: Clustering similar keywords together makes it easier to organize and review your keyword list, streamlining your content planning.
- Avoiding Keyword Cannibalization: Clusters help prevent multiple pages on your website from inadvertently competing for the same keywords in search results, known as keyword cannibalization.
- Comprehensive Content Coverage: By covering a broader range of topics and questions with each article, clusters enable you to more thoroughly address user search intent, potentially improving your chances of ranking.
Overall, keyword clusters streamline your keyword research and content planning, enabling you to create more effective, targeted content that better meets the needs of your audience.
