An underserved query is a search term lacking adequate or relevant results to meet user needs effectively. This can happen for several reasons, such as:
- A shortage of available information on the topic
- Ambiguity in the query itself
- A search engine algorithm that isn’t fully developed, resulting in a failure to accurately recognize the user’s intent
Identifying underserved queries can be a valuable opportunity for content creators to fill gaps by providing well-targeted and informative content.
