When you’re just starting out or don’t have a website yet, it’s best not to set a maximum Domain Authority (DA) value during your keyword research. By default, the tool uses a DA threshold of 20 to signify weak authority.
If you already have a website, you can improve your targeting by entering your website’s URL in the provided field. This allows the keyword research tool to analyze search engine results pages (SERPs) and identify keywords where the top-ranking sites have a DA lower than yours, labeling them as low-hanging fruit.
This approach helps you find keywords that are more attainable for your site, given its current level of authority.
