There are several types of seed keywords you can use : broad or narrow ones.

A broad seed keyword like car will generate some general keyword ideas and can help you better understand the topics related to your business.
These keyword ideas are usually more competitive.

A narrow one like best car for will provide more targeted, long tail, keyword ideas that might be more interesting as you'll get a majority of high-intent keywords.
These keywords ideas are usually less competitive.

When using a wildcard (*), in the seed keyword, keyword ideas will match a specific structure.
For example, best car for * will only provide keywords that are of type "best car for something".
how to * car => "how to something car".

I recommend playing around with the more specific and wildcard searches to generate some highly relevant keyword ideas.

Example of keyword ideas per type of search :
car : 2913 (broad search)
best car for : 1374 (more specific search)
best car for * : 339 keyword ideas (highly targeted search)

Yes. Just head to the import section.

1. Give a name to your report.

2. Add your website URL or the max DA.

3. Add your keywords (1 per line)

4. Choose a location.

5. Let the tool analyze the SERPs of all provided keywords.

1 keyword / SERP analyzed = 1 credit

Articles built on a main keyword with an estimated volume below 10 can bring you much more than that !
However, It's difficult to know how much more. It might be 2 times as it can be 10 or 20 times more.

The below traffic graph shows traffic on an article with a main keyword that has an estimated traffic < 10.

The main question you should ask yourself is : does it make sense to write on it ?

Also, writing content on these will help you build topical authority and push ranking on other, higher volume, more competitive keywords.

In conclusion : low volume keywords can be a real opportunity for your website.

Always analyze the weak spots from the top 10 search results first. 
Can you do better ? Provide more insights ? better graphics ? answer more questions ? provide a more personal touch ?
Consider all aspects that could bring value to a reader and answers better the intent of the visitor ?

If you write something of more value, you'll have a high chance of replacing one of the current weak spots.

Go to the settings tab > Negative Keywords and add any words you don't want to see in your report. 
This will hide keywords containing any of the negative keywords. 

Examples of negative keywords often used : Amazon, Best Buy, Walmart, UK, Australia, ...

Keyword ideas are fetched straight from the Google Auto Suggest API + some other Google sources (secret 😉). 
More than 150 modifiers are used around your seed keyword to try and extract as many keyword ideas as possible, with a focus on high-intent keywords.
A few examples of the modifiers used : "How to", "Best", "Top", "Review", "vs", "Why", "When", "What", "Idea", "for" "Alternative", "Beginner", ... and also some more advanced ones : "How to ... when", "How to ... if", ...

All keyword ideas found are queries that users type in Google (ie there are real people searching for them).

The aim of the tool is to replace the manual work of going through the SERPs.

What you do with a classical keyword tool like ahrefs, semrush, mangools, ... is :

Analyzing the SERPs, one by one, for a large amount of keywords could take several hours or even days.

With LowFruits, you get your keyword and competition analysis done in a matter of minutes.

 best bike for * => will only give keyword ideas that have a specific structure : best bike for something

best bike for => will provide more broader keyword ideas, for example : best 3 wheel bicycle for adults, best beach cruiser for women ...

All the analysis is done in real time using several APIs to fetch the data and processing it on LowFruits (keywords, SERPs, metrics, domains, traffic, ....).
Depending on the size of the batch, analysis can take between a few seconds to 15 minutes for larger batches (around 1000 keywords).

When you analyze a keyword, LowFruits will also fetch queries from the PAA (People Also Ask) and related searches section.

You can find the fetched PAA keywords by activating the PAA switch in the Questions tab (see the "paa" tag).

Related keywords will be added to the Related tab, except for questions that will be added to the Questions tab (labeled with a "related" tag) 

The data is fetched from the Keywords Everywhere API (check this video explaining more about this API and how it gets its data).

The search volume is an average of the total searches that people have performed (globally) for this keyword per month over the last 12 months.

Every tool has different ways of calculating search volumes.

You can read more about how Keywords Everywhere compares with other tools here.
As is written in this blog post :
"As long as you remember that they (the search volume of all tools) are not 100% accurate and use them more like a compass—and less like a map—they can be very useful in helping you discover underserved topics to write about."

As Google provides similar SERPs for keywords in a cluster, these keywords would be included on a same page as main / secondary keywords.

However, it sometimes makes more sense to have a few keywords in supporting pages as you could write a lot on that secondary keyword and feel it would make sense to have it on its own.
In such a case, you would interlink strongly the supporting pages with the pillar page (the one that has the main keyword).

You can add the pre-defined filter : [country] in the negative keywords list to delete any keyword containing a country name.

Behind this pre-defined filter, all the different countries of the world are included (in different languages).

The tool is fetching keyword ideas from Google / Google Autocomplete (targeting the country and language you're aiming for).
 
However these can return some keywords in an other language as people in some countries can search for keywords in a foreign language.

Use the "high-intent" switch to filter on keywords in the targeted language.

If you don't have a website or are just starting out, don't add a max DA value. 
By default, it's at 20 (ie weak authority).

If you already have a website, add it in the corresponding field. When analyzing the SERPs, LowFruits will then look for websites weaker than yours and tag the corresponding keywords as low fruits.

There are several metrics out there to assess the authority of a website. DA (Domain Authority) is one of them.

It's a metric created by MOZ, that is basically a proxy to the number and quality of backlinks to a website. 

When you're just starting out, on a brand new domain, you basically have no backlinks and therefore no authority yet (the DA is at 0). 
At this early stage, you can't compete with big websites that have a ton of authority - you'll compete with other websites that are at similar stage or already have a few backlinks.

Knowing the DA of your website is therefore an important metric for your content strategy.

When you're just starting out, aim to compete against websites that have a DA below 20.

If you have an affiliate website, you're mainly competing with other affiliate websites.

Google understands that a website is an affiliate, a shop, a media or some other type and some keywords are more relevant for certain type of websites.

Use the advanced view and/or competition tab to find the affiliate websites you are really competing with !

Did you know that some affiliate websites try to fake their type ? 
By installing WooCommerce and placing a shopping cart in the navigation bar, they try to be seen as an e-shop by Google to rank on more commercial intent keywords. 

The corresponding weak spot might just be lucky, use PBNs or Google might have just pushed it at the top for a day.

In general, the fewer the number of fruits, the more difficult it will be to rank in the top 10 search results.
Always analyze the specific website or forum page to see if you can do a better job.

Content on higher volume keywords will generally take more time to rank in search engines.

You'll need to analyze deeply what the weak spots are doing well that you could do even better.
Also, you would probably need to need to build topical authority by linking together articles written on several related keywords.

In other words, the on-site and off-site job requires more work than lower volume keywords.

When starting out, I recommend not to start with these higher volume keywords. 
Target all the low volume ones first.

Basically the more fruit icons, the easier it is. 

To go even further, the easiest keywords are the one with weak websites and/or UGC in the top 3 search results (you can use the "LowFruits" filter to detect these).

Check every weak spot to see how easy or hard it would be to do a better on-site job. 

Higher volume keywords (> 1000) would also take longer to rank on, even if they have many fruits.

Clusters are groups of related keywords that should be targeted in a same article.

3 reasons why you should use clusters :

The criteria to group keywords together is the % of URLs shared, in the top 10 search results, with the main keyword.
To be grouped together, keywords should at least share 40% of their URLs .

The main keyword is the one that has the most search volume in the cluster.

When you click on the cluster title, you’ll access the list of keywords included in that cluster. 
Each keyword has a percentage sign next to it that indicates (top 10) SERP similarity with the main keyword.

Clustering is done on live search results data so you get the freshest insights.

The colors define the difficulty to rank on that cluster.

Green : many lowfruit keywords
Orange : intermediate number of keywords
Red : very few lowfruit keywords
Gray row : no lowfruit keywords

It's the percentage of shared URLs with the main keyword (title of the cluster).

If the percentage is low (40%), it might make more sense to have that keyword in a separate article (if you can write enough content on its own) and link that article to the cluster article.

The title of the cluster would be the primary keyword you're targeting (it's the keyword with the most search volume in that cluster).

The other keywords are secondary keywords to include in that same article.

If you feel you can write a lot on a secondary keyword and it deserves an article on its own, feel free to do so and link the two articles.

We only take the main content part of the page into account (no navbars, footers, sidebar, comments, ads, …).

Because every page is structured differently, this process is not perfect but gives a very good estimate in most cases.

Word count data will help you :

Credit consumption can go fast on some broad topics.
Also, some niches are more competitive than others, so you’ll find fewer keywords to target.

The trick to minimize credit consumption and find more relevant low fuit keywords is to start with more specific seed keywords.

You can generates a dozen of reports based on specific seed keywords (for free !).

So instead of the broad “air fryer”, use a seed keyword that already has an intent (with and without wildcards) :

how to * air fryer
how much does air fryer

For each report, select the free option, export all the keywords into an Excel, merge the data and imports it back into LowFruits for analysis of the SERPs (can now be done using the Lists feature).

The result ? ​
You get a report with content for months on highly-relevant, easy keywords.
At the end, you saved a lot of time on SERP analysis at a low cost.

SERP analysis starts at $0.005 / SERP analyzed.
By analyzing 200 SERPs, it will only cost you $1. 

Analyzing such an amount of keywords, one by one, directly in the SERPs would have taken you several hours or even days. 

It really depends on the seed keyword and how competitive the topics is.

A typical wildcard (*) search would generate around 100 - 300 keyword ideas.
Analyzing all the SERPs would cost between $0.5 and $1.5 (on the high 50 000 credits plan).
From these, around 5% to 90% (5 to 270) could be low fruit keywords (quite a range indeed !).

A very broader search (like 'fat loss' or 'car') could generate up to 2000 - 3000 keyword ideas.
Analyzing all the SERPs would cost between $10 and $15 (on the high 50 000 credits plan).

What I recommend is going for narrower seed keywords unless you want to get a global view on all the competition of a niche.

If you don't do keyword research regularly, don't need the extra special features or are not sure when you'll do SERP analysis, get the ‘pay as you go’ credits. 

However; if you want to go deeper and understand more about SERP / competition analysis on a regular basis, go with a subscription.

The Basic plan is great for personal needs (read the tutorial on how to limit credit consumption).

If you have an agency or are a freelancer working with several clients, I recommend you get on the Premium plan.

For the moment, one feature is active and another one is planned : 
- Extraction of keywords 
- SERP / keyword tracking (May 2022)

When you are a subscriber, you also get access to traffic metrics of the competition + see the performers in your niche (ie low authority websites that have high traffic).

More will come in 2022, based on customer suggestions + secret projects I'm working on.

They have a monthly cost, making it difficult to have on 'pay as you go' credits.

No. Monthly credits are reinitialized every month.

Yes. You can still purchase ‘pay as you go’ credits when you are on a subscription. 
The pay as you go credits will be added on top of your monthly ones meaning your monthly credits will be used first and then the pay as you go.