7 Best SEO Tools for Beginners in 2025 + How to Use Them

Search engine optimization (SEO) can feel like a daunting task for newcomers. And with so many SEO tools at your disposal, how do you know where to start?

As a beginner, it’s essential to identify which tools will help you optimize your website and improve its visibility in search results.

This guide will introduce you to the 7 best SEO tools for beginners in 2025, along with feedback on how to use their most popular features.

What to Look for in SEO Tools as a Beginner

When selecting SEO tools for your website, it’s important to understand the different types of SEO. A well-rounded SEO strategy that addresses each type will yield the best results rather than focusing on a single area.

1. On-page SEO is the practice of optimizing individual web pages to rank in search engine results pages (SERPs). It focuses on producing high-quality content with relevant keywords to increase rankings. These optimizations occur on the web pages themselves.
2. Off-page SEO involves building the trustworthiness and credibility of your website. It includes actions that take place outside your website like link building and reputation management.
3. Technical SEO ensures search engines can crawl and index your website easily. It includes factors like site speed, mobile-friendliness, and site security. This type of SEO is often the most intimidating for beginners, but it’s less overwhelming with the right tools.

When comparing SEO tools for beginners, look for ones that offer user-friendly interfaces, comprehensive features, and customer support. These attributes will ease the learning process and empower you to make informed optimizations.

Best SEO Tools for Beginners + How to Use Their Features

1. LowFruits: Keyword Research & Competitor Analysis

LowFruits is the best keyword research tool for beginners. It was designed for small business owners, which means it has user-friendly features that are intuitive for non-SEOs.

LowFruits focuses on helping users identify low-competition keywords that are easy to rank for.

These keywords have fewer websites competing for them, which makes them easier to target in your content and rank higher in search results.

LowFruits uses exclusive metrics to help you find these keywords and inform your content optimizations, such as:

• SERP Difficulty Score (SD): The LowFruits metrics for keyword difficulty. It’s on a scale of 1 to 3, with 1 being the easiest.
• Weak Spots: Websites with low-domain authority ranking in the top 10 search results. These websites are easy to outrank with the proper keyword optimizations and content creation.

By looking for low SDs and multiple Weak Spots, you can find easy keywords with high-ranking potential.

In addition to getting keyword ideas for your own website, you can also use LowFruits to find competitors’ keyword rankings.

The Extract tool allows you to type or paste your competitor’s domain, then download their keyword rankings to your computer.

Ultimately, LowFruits is a beginner-friendly SEO tool for keyword research, competitor analysis, and more. (It’s also one of the best rank tracker tools.)

It informs your on-page SEO strategy in a way that’s easy for beginners to grasp and understand, so you can start optimizing your website for higher rankings quickly.

How to Use LowFruits Key Features:

• KWFinder: Discover low-competition keywords that are easy to rank for.
• SERP Analyzer: Get insights into the top 10 search results for any keyword.
• Keyword Extractor: Investigate your competitors’ top-ranking keywords to inform your own SEO strategy.
• Keyword Clusters: Support your keyword research with SERP and semantic clustering. This feature helps you identify related keywords you can use to increase the visibility of a web page.
• Rank Tracker: Track your most important keywords’ performance in Google search results.

LowFruits Pricing: LowFruits offers pay-as-you-go (PAYG) pricing and subscriptions. PAYG packages are based on credits and start at $25 for 2,000 credits. A standard subscription is $249/year and comes with 3,000 credits per month. LowFruits also offers new users 10 free credits — no credit card required.

2. Google Search Console: Organic Search Performance

Google Search Console (GSC) is a free SEO tool for beginners and advanced SEOs. It provides valuable insights into how your website performs in Google Search.

You’ll get insights like which pages perform the best in search results and what devices people use to visit your website.

GSC is also great for learning which keywords generate the most traffic for your business.

You can locate this information in the Performance report by selecting the Queries tab. This dashboard will show you all the top keywords people use in search engines to reach your website.

You’ll also get keyword metrics, like impressions, position in SERPs, and clicks.

GSC also has several technical SEO features that can help you identify and resolve issues that may be preventing search engines from crawling and indexing your website properly.

Overall, GSC is an invaluable tool for any website’s SEO.

It provides some of the most accurate data because it is connected directly to your website. This makes it more reliable than some other tools.

Plus, it’s pretty user-friendly but also has some advanced options for more experienced digital marketers.

How to Use GSC Key Features:

• Performance: This report shows important metrics about how your web pages perform in Google. You can see which pages have the highest organic clickthrough rate (CTR) and watch how traffic changes over time.
• Core Web Vitals: This report shows how your pages perform based on usage data. It uses indicators like “Good,’ “Needs Improvement,” and “Poor” to assess your website.
• Links: View which pages on your website have the most internal links. This data can inform your linking strategy, helping you identify which content resonates the most with your audience.
• HTTPS: See how many URLs use HTTP vs. HTTPS. Google prefers HTTPS URLs because they’re more secure.

GSC Pricing: Free

Need help getting started with Search Console? Here’s a GSC Beginner’s Guide.

3. Google Analytics: Website Analytics & User Engagement

Google Analytics (GA) is another free tool that belong in every website owner’s arsenal.

In fact, chances are you already have it.

GA4 provides insights into how customers access and engage with your website. You’ll learn about your website traffic, user demographics, and page performance.

Much of this data is available in Reports, which uses dashboards and charts to communicate important details.

As a beginner, leveraging these analytics can be a bit overwhelming to start, but there are a ton of resources available to get you past the learning curve.

Here are a few recommendations:

• Beginner’s Guide to Google Analytics
• How to Track Website Traffic in GA4
• Most Important Google Analytics to Track in 2025

How to Use GA4 Key Features:

• Acquisition: Discover how users reach your website. This report shows your top channels, like organic, direct, or social media.
• Engagement: See how much time visitors spend on specific web pages, whether they converted, or if they visited any other pages.
• User Journey: This report shows the steps customers took when making a purchase on your ecommerce website.
• Traffic: Learn how customers got to your website, which device they used, and which pages get the most traffic. You can also see if customers converted on certain pages or not.

GA4 Pricing: Free

4. Semrush: Comprehensive SEO Tool

If you want an all-in-one SEO tool, look no further than Semrush.

This is one of the most well-respected SEO tools on the market, and it’s quick to learn. (This is especially true for the most popular features, which are the ones beginners tend to use.)

The Keyword Overview dashboard is intuitive and easy to understand. You’ll get keyword data, like monthly search volume, difficulty, and search intent.

You can also use the Keyword Magic Tool to find related keywords for your content. I like the filtering system here because it helps you curate a more refined keyword list that fits your needs.

Semrush capabilities go well beyond keyword research, too.

Let’s look into other features next.

How to Use Semrush Key Features:

• Traffic Analytics: Analyze the performance of any website, including your own and competitors. You can identify the most popular content topics and assess desktop vs. mobile traffic.
• Local SEO: Semrush has several tools that can help you improve your visibility in local search results. This includes listing management tools and map rank trackers.
• Backlink Analysis: Monitor your backlink profile to build credibility and authority with search engines. You can see who is linking to your website and to which page.
• Competitor Analysis: Get competitor insights like ranking keywords, backlinks, and organic traffic. This data can inform your own content and SEO strategies.

Semrush Pricing: Starts at $129.95/month.

5. SEOBoost: Content Optimizations

Have you ever wondered why a competitor’s page outranks you, even when you have the better piece of content?

It might come down to content optimizations.

Strategic content optimizations can make the difference between ranking above — or below — your competition.

And with SEOBoost, they’re easier than ever to do.

SEOBoost assists with every step of the content creation process, from topic ideation to on-page keyword optimizations.

Take Topic Reports, for example.

This feature analyzes the top-ranking web pages for a specific keyword, then breaks down these insights into an intuitive dashboard.

You’ll get the average word count, readability level, and keyword frequency.

Then, when you’re ready to optimize a web page, you can use the Content Optimization tool.

This tool has a similar format to Google Docs, Microsoft Word, and Apple Pages. It’s super simple to use and gives you real-time feedback as you type.

I also like how it gives you keyword ideas on the right side of the screen, and lets you know how often you should use them.

You’ll also get a Score, which helps you determine if you should continue optimizing.

Overall, it’s very beginner-friendly and can help you rank higher in SERPs.

How to Use SEOBoost Key Features:

• Content Audit: Run an audit of your existing content and see how you stack up against the competition. This tool checks the top 30 search results and uses AI to help you improve your content.
• Content Management: An actionable content calendar allows you to put all your projects in one place. You can also use the Media Planner to organic your creative assets.
• Topic Reports: Save time on SERP analyses and allow SEOBoost to analyze competitors for you. You’ll get a winning formula for your content, giving it the boost it needs to outperform competitors.
• Content Briefs: Short on time, but still need to provide direction for your writers? SEOBoost can help you generate content briefs using AI and collaboration to streamline the writing process.

SEOBoost Pricing: SEOBoost offers monthly plans that start as low as $30/month. There are also annual plans that start at $270/year.

6. Screaming Frog: Technical SEO Audits

Screaming Frog is one of my personal favorite technical SEO audit tools.

And the good news is that it’s free. (The free version crawls up to 500 URLs, which is typically more than enough for beginners and even experienced marketers.)

One of the features I use most often is the Issues tab.

This section shows any potential issues ScreamingFrog found for your website, like missing canonicals, duplicate page titles, or internal error codes.

This is a quick way to spot common technical issues and their frequency on your site.

You can also use Screaming Frog to audit your URLs, images, links, and more.

How to Use Screaming Frog Key Features:

• Duplicate Content: Check for duplicate content on your site to prevent keyword cannibalization and indexing issues.
• Metadata: Analyze SEO titles and meta descriptions
• Images: Discover which images have no alt text so you can improve your image SEO.
• Issues: Get a quick snapshot view of potential issues on your website. These insight can improve the technical performance of your site and the quality of your content.

Screaming Frog Pricing: You can crawl up to 500 URLs per domain with a free account. The paid version costs $259/year and includes unlimited crawling.

7. All in One SEO: WordPress SEO Plugin

WordPress users, this last recommendation is for you.

All in One SEO (AIOSEO) is the best WordPress plugin for SEO.

Its comprehensive offering includes tools that streamline your on-page SEO and track your search engine rankings.

Its Writing Assistant also integrates with the aforementioned SEOBoost, meaning you get content optimization feedback directly in the WordPress editor.

First, you’ll get an Overview report of what to aim for.

Then, you’ll get additional keyword suggestions in the Optimization Wizard, making on-page SEO a breeze.

I can also recommend the Search Statistics tool, which integrates your Google Search Console account with AIOSEO.

This handy tool puts all your GSC metrics right into WordPress.

Overall, it’s a robust SEO tool for beginners and experts alike. It’s intuitive, comprehensive, and can help you rank your WordPress site higher in organic search.

AIOSEO Pricing: AIOSEO starts at $49.60/year. There’s also a free version with limited use.

Honorable Mentions

Here are a few more beginner SEO tools that deserve your consideration:

• Ahrefs: Ahrefs is another powerful SEO tool known for its in-depth backlink analysis capabilities. It can help you identify your competitors’ backlinks and find backlinking opportunities for your own website.
• Google Trends: Google Trends shows you how search interest for a particular topic or keyword has changed over time. This can help you identify trending topics and plan your content strategy accordingly.
• Google Keyword Planner: This free tool from Google can help you discover new keyword ideas for your paid ad campaigns.
• MonsterInsights: MonsterInsights is a popular WordPress plugin that integrates with Google Analytics. It provides easy-to-understand reports about your website traffic and user behavior.

Beginner SEO Tools FAQs

Final Thoughts

By using these beginner-friendly SEO tools, you can gain optimize your website for better visibility in search results. You can also gain valuable insights into its organic performance and refine your strategy as you progress.

As for next steps, I’d recommend choosing 1 to 2 tools that resonate with your goals and start experimenting. You can try running a simple SEO audit using ScreamingFrog or Search Console. Then, explore keyword research with LowFruits.

Consistent effort and continuous learning are key to achieving long-term SEO success!

Additional Resources:

• Best SEO Tools for Small Businesses
• 17 Creative Ways to Come Up With New Content Ideas
• How to Set SEO Goals in 5 Steps
• 7 Most Important Google Ranking Factors