What Keywords Is My Site Ranking For? [3 Ways to Find Out]

Have you ever wondered which keywords are actually driving traffic to your website? And thought, “What keywords is my site ranking for?”.

You’re not alone! 

As a website owner or digital marketer, understanding your keyword rankings is crucial for SEO success. But with millions of potential search terms, how do you pinpoint the ones your site is ranking for?

In this guide, we’ll explore 3 methods to discover your website’s keyword rankings. Whether you’re a beginner or an experienced marketer, you’ll find practical, actionable ways to uncover the search terms that matter most.

Why It’s Important to Be Able to Answer ‘What Keywords Am I Ranking for?’

Understanding your keyword rankings is more than just a vanity metric. It’s a fundamental aspect of your SEO strategy. 

Knowing where you stand helps you:

• Refine Your Content: Focus on what’s working and improve what’s not.
• Identify Opportunities: Spot keywords you’re close to ranking for and give them a boost.
• Track Your Progress: See if your SEO efforts are paying off.
• Understand Your Audience: Learn what your audience is searching for and the type of content they want.

Ultimately, these insights inform your SEO strategy, driving higher rankings and deeper audience connection.

How to Find Out What Keywords Your Website Ranks for

Alright, let’s get down to business. Here are 3 easy methods for finding what keywords your website ranks for:

Method 1: Google Search Console [Free]

Google Search Console is a powerful, free tool that provides direct insights into how your website performs in Google Search. Here are the steps for how you can use it to find your rankings:

1. Access Your Search Console Account

If you haven’t already, you’ll need to verify your website with Google Search Console. This involves adding a verification code to your site or using other verification methods.

Once verified, Google will start collecting data about your site’s performance.

If you’ve already set up an account, go ahead and log in to your dashboard.

2. Go to the Performance Report

Navigate to the Performance tab, located in the left menu. This report will give you an overview of your website’s organic performance.

From here, click on the Queries tab to view your top-ranking keywords. You can also get metrics like impressions, position, and clicks (not shown).

3. Analyze Your Data

At this stage, you’ll want to spend some time analyzing the data.

Here are some metrics to pay close attention to:

• Impressions: The number of times your website appeared in search results.
• Clicks: The number of times people clicked on your website’s link in search results.
• Position: Your website’s average ranking position for each keyword.

And here are tips for interpreting the data:

• Sort by impressions or clicks to see your most important keywords.
• Look for keywords with high impressions but low clicks. This may indicate an opportunity to improve your SEO titles or meta descriptions.
• Identify keywords where your ranking position is on the brink of page 1. You can try refreshing this content to give it a quick boost in rankings.
• Find keywords you are ranking for that you did not expect. This can lead to new content ideas and tell you more about your audience’s needs and interests.

Method 2: LowFruits [Paid SEO Tool]

LowFruits is a keyword research and SERP analysis tool designed for small business owners. It helps you identify low-competition keywords for quick SEO wins.

It can also help you find out what keywords a site ranks for, including your own.

Here’s how to use it:

1. Enter Your Domain Into the Extract Tool

Start by navigating to the Extract tool in the left menu. Then, select the Ranking tab.

From here, you’ll enter your domain into the box and click Extract.

2. Download Your Keyword Report

After a few seconds, LowFruits will populate a report at the bottom of the screen.

You can download a list of ranking keywords to your computer by clicking the blue download button.

Here’s an example of what it looks like in Excel:

You’ll get:

• Your ranking keywords
• Keyword search volume
• Cost-per-click (CPC)
• Ranking URL
• Position in Google

3. Import Your Keywords to Rank Tracker

Now that you have a list of your ranking keywords, don’t you want to know how they perform over time?

With Rank Tracker, that’s easy to do.

To get started, navigate to the Tracker tool in the left menu. Then, paste your top keywords into the box. (If you’re on a standard plan, you can track up to 100 keywords. For premium users, you can track up to 500.)

From here, enter your domain and select your geographical and device settings. 

You can also tell Rank Tracker how often it should fetch your positions from Google (daily, weekly, or monthly.)

Once you’ve made your selections, click Track.

LowFruits will populate your dashboard with keyword ranking data that looks like this:

Now, it’s time to use this data to your advantage.

4. Monitor Your Organic Keywords Performance

Now, the real fun begins – watching your keyword performance over time. Rank Tracker makes it easy to spot position changes and identify opportunities.

Here’s what to look for in your Rank Tracker data and how to use it:

1. Track ranking changes. Keep an eye on the “Improved” and “Decrease” metrics at the top of the report. These numbers tell you how your SEO rankings have changed since the last fetch. You should also take note of the “In” and “Out” data, which represents keywords you started and stopped ranking for.

2. Identify top performers. Focus on keywords that consistently rank in the top positions. These are your star keywords that are likely driving the most traffic. Make sure the content associated with these keywords is always up-to-date and high-quality to maintain those top spots.

3. Spot keywords with potential. As we advised in Search Console, look for keywords where you’re ranking on the cusp of page 1. These are prime candidates for SEO improvement. A little extra effort optimizing the content targeting these keywords – like updating the content or improving internal linking – could push them onto the first page and significantly increase organic traffic.

4. Analyze ranking drops. If you notice a sudden or consistent drop in rankings for a keyword, investigate why. It could be due to increased competition, a change in search intent, or even technical issues on your site. Use this as a signal to re-evaluate your content and strategize your approach for that keyword. 

By regularly monitoring your keyword performance, you’ll learn what’s working, what needs improvement, and where to focus your SEO efforts for the best results.

Method 3: All in One SEO [WordPress Plugin]

If you have a WordPress site, SEO plugins like All in One SEO can be incredibly convenient for finding keyword rankings.

All in One SEO (AIOSEO) integrates with Search Console to provide ranking data directly in WordPress. This means you have data you can trust and fewer tools to jump between.

Here’s how to use it to find what keywords your website ranks for:

1. Open Search Statistics

Search Statistics is the module you’ll use to access GSC data in WordPress. You can access it by navigating to the SEO tab at the top of the menu and clicking Search Statistics.

Once you reach the dashboard, you’ll see the same metrics you get in Search Console (impressions, clicks, CTR, and average position).

But to find out what keywords your site is ranking for, you’ll need to hop over to another tab.

2. Navigate to Keyword Rank Tracker

Click on Keyword Rank Tracker from the top menu.

This action will bring you to a page where you can add keywords to track. 

“Wait, I thought this tool was going to tell me what keywords my site is ranking for?”, you might be wondering.

That’s a valid question! 

While the initial Search Statistics dashboard gives you a broad overview of your site’s performance, the Keyword Rank Tracker allows you to focus on specific terms and see their progress over time. 

Think of it as a way to drill down into the data and get a more granular view.

Now, there are 4 ways you can find keywords to paste here:

1. Import keywords from Google Search Console. (This data is also available in the All Keywords tab of Rank Tracker.)
2. Import the focus keywords from your posts.
3. Upload a CSV file with your keywords (from GSC, LowFruits, or any SEO tool of your choice).
4. Manually enter keywords you want to rank.

Once you’ve entered your website’s keywords, you’ll get a dashboard that looks like this:

This view makes it easy to see the position distribution of your tracked keywords.

You can also see the position history of your keywords over time.

Both views help you to understand what keywords you’re ranking for and their positions in SERPs.

3. Check the Keyword Performance Report (Optional)

Want another way to view your keywords and their performance?

Click on the All Keywords tab of the rank tracker tool.

Then, scroll down until you see Keyword Performance. This report shows you all the keywords you’re ranking for, not just the ones you’re targeting.

You can see their metrics and ranking positions in SERPs.

This is a great way to get a comprehensive view of your website’s presence in Google search results.

You can use it to refine your SEO strategy and uncover insights that may have previously gone unnoticed. 

FAQs About Website Keyword Rankings

Final Thoughts

Understanding what keywords your website ranks for is a cornerstone of effective SEO.

By using the methods outlined in this guide, you can gain a clear picture of your site’s performance in Google and uncover valuable keyword data.

Remember, the key is not just to find the keywords, but to analyze them. This will help you identify opportunities, improve your rankings, and drive traffic to your site.