About Me

Hey! 👋
My name is Paul, and I’m the founder of LowFruits.



Here's my story.

From selling craft beer to unlocking the power of SEO.

After working in two IT companies as a software engineer, a friend and I founded an online beer club in 2013.
Our goal? Giving smaller craft beer brands more visibility.

It was a lot of fun, but most importantly:
We started getting incredible organic traffic from search engines.

😮 SEO became our biggest acquisition channel after word of mouth.

Early Niche Website Beginnings

In 2016, I discovered Spencer Haws’ Niche Pursuits case studies. It was incredible to me that you could generate passive income with a 'bit' of help from SEO.

Of course - I had to try it!

I launched my first niche website in early 2017. I initially created the content myself, and by the end of the year, I was earning €1800 in monthly affiliate commissions.

Since then, I’ve used SEO to increase revenue for several online businesses:

A Journey to Find the Right Keywords

You can’t run a successful niche website without solid foundations.
And in SEO, your keywords are the foundations of your success.

The problem was that all the experts said:
“Target keywords with Keyword Difficulty below 10.”
Still, they also said: “KD doesn’t paint the full picture. Check the SERPs, too!”

Back in the days, I used other keyword tools (Ahrefs, Market Samurai, LongTailPro)
They helped, but I still had to manually analyze the SERPs.
And that took days!

👉 So I built LowFruits in 2020 to help me find the right keywords faster, addressing a problem I personally experienced. 👈

And here we are today!